Eugene Song's Resume

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Work Experience

Westlake Financial
SEO, Marketing Manager | May 2017 - Current | Los Angeles, CA

Oversaw on-page and off-page SEO for 3 commercial websites
Managed 3 Adwords accounts and saved over half a million dollars in budget while maintaining the lead count, optimized account after industry wide ban from Google
Spearheaded successful .EDU backlinking campaign; generated more than 20 .EDU backlinks
Managed content marketing campaign, utilized Facebook and Twitter to promote content
Expert with Google Analytics and Adwords interface
Utilized Adobe Illustrator, HTML, and CSS to design custom landing pages and new content

Storitz
Digital Marketing Specialist | December 2015 - May 2017 | Century City, CA

Oversaw digital marketing operations, including Search Engine Optimization, Google Adwords, Facebook, Instagram, and Twitter.
Significantly increased KPIs for Google Adwords including a 593% improvement in conversion rate.
Developed backlink strategy by creating original content and marketing content online through social media and blogs
Implemented systematic on-‐page SEO solutions for over 700 webpages, found systematic solutions for 20,000 crawl errors.
Utilized Moz and Ahrefs to study backlink strategies, and implement various backlink acquisition strategies.
Utilized Adobe Illustrator, HTML, and CSS to design custom landing pages and new content
Links to current social media accounts being managed by me. Instagram: Storitz, Talking Dogs Cool Cats (test account). Twitter: Storitz Facebook: Storitz

Locksmith Solutions
SEO, Web Developer | May 2015 - December 2015 | Sherman Oaks, CA

Specifically designed and developed 3 commercial websites with onpage SEO strategy built in
Architected onpage SEO strategy targeting 90 competitive keywords for local locksmith businesses
Developed backlink strategy by creating original content and marketing content online through social media and blogs
Designed and developed Eugene Song's resume with HTML, CSS, Bootstrap, and with SEO strategy built in
Wrote approximately 30,000 lines of code using HTML, CSS, Javascript, and PHP
Wrote the majority of the content for all three websites
Integrated social networking via creating new accounts and content and embedding them onpage. Used Facebook, Twitter, and Youtube
Designed front end aesthetics utilizing Adobe Illustrator, HTML, and CSS

Geno SEO
SEO, Web Developer | January 2013 - May 2015 | Santa Monica, CA

Accessed onpage SEO changes as well as implemented all the coding changes
Designed and constructed website www.GenoSEO.com, wrote all website content and developed website utilizing WordPress
Developed backlink strategies by creating original content and marketing content online through blogs
Developing fully interactive digital sales presentation, with custom Graphical User Interface, with Javascript and SVG from Adobe Illustrator
Made B2B calls to initiate relationships with prospective clients

Web Tech Advisors
SEO Sales | December 2011 - May 2012 | Venice, CA

Prospected clients based on estimated PPC budgets and status of organic search results
Made B2B cold calls to initiate relationships with prospective clients
Made online presentations to show our SEO solution to prospective clients
Managed client relations during SEO process

Blob Web
Web Developer | September 2009 - December 2011 | Los Angeles, CA

Developed websites for small and medium sized businesses
Developed website utilizing HTML, CSS, PHP, Javascript
Made B2B cold calls to initiate relationships with prospective clients
Contributed to marketing department

Education

University of California, Berkeley
Bachelor of Arts, Integrated Biology (pre-med), May 2006
Bachelor of Arts, Music, Emphasis on Composition, May 2006